Why a Brand Shoot Is Essential Before Investing in a New Website

hey my lovely friends… grab a coffee, this ones a good one. So, I recently had a brand shoot, and let me tell you—it was EVERYTHING. I mean, everything came together: the vibe, the energy, the look. It was like a visual representation of my personality and brand. Now I’m updating my website, and it’s a breeze because all the pieces fit perfectly. Trust me, if you’re thinking about investing in a new website, you need a brand shoot first. Here’s why.

Consistency Is Key!!

When you have a brand shoot, you get a collection of images that are all about YOU—your personality, your business, your style. This consistency is super helpful when building or updating a website. It makes sure that every page, every banner, every piece of content has a cohesive look. It’s a lot easier to create a website that sticks to your brand when you already have the visuals nailed down.

Put a Face to the Name

If you’re a service-based business, people want to see who’s behind the screen. A brand shoot lets your clients get to know you before they even meet you. It’s like saying, “Hey, this is me, and this is what I’m about.” People connect with faces, and a brand shoot gives them a chance to do just that.

It Sets the Right Tone!

The right brand shoot can set the tone for your entire business. Whether you’re going for edgy and bold or soft and welcoming, a brand shoot helps you capture that vibe. Plus, when you work with a photographer who gets your vision, it makes all the difference. I was in California on vacation and found this amazing gal who totally got my style. Her Instagram was filled with the kind of shots I wanted, so it was a no-brainer. Find a photographer who aligns with your vision, and you’re halfway there.

It’s a Solid Investment

Sure, a brand shoot might seem like an extra step, but it’s an investment that pays off. When you have a collection of high-quality images that truly represent your brand, it’s easier to create marketing materials, social media content, and, of course, a killer website. Plus, it gives you the flexibility to update your website without scrambling for new visuals.

Make It Unique

The best part about a brand shoot is that it’s all about you. No two shoots are the same, just like no two businesses are the same. This uniqueness is what sets you apart from the competition. So, when you’re working on your new website, having those unique, personalized images is a game-changer.

Ready to Book Your Brand Shoot?

If you’re thinking about a new website, start with a brand shoot. Find a photographer who aligns with your style and vision, and make it happen. Trust me, your website will thank you for it!

My Brandshoot Photographer: @maryleah_photography

location: Little Corona Del Mar, Newport Beach, CA