When Adam from Upstate Collective came to me, he had two stunning short-term rental properties listed on Airbnb but wanted more control over his bookings. He knew the importance of being found on Google and wanted a place where potential guests could learn more about the properties and create a personal connection.
Upstate Collective & Elevating Short-Term Rentals with a Unique Digital Presence
Introduction
Now, when people search for “Hudson Valley A-frame,” the Upstate Collective can be found, ensuring they aren’t relying solely on Airbnb for visibility.
SEO for Google Search
Adam provided incredible drone videography and photos, which really brought the website to life and made the properties shine.
Showcasing the Properties with Stunning Visuals
The website links directly to their booking platform, giving potential guests an option to book outside of Airbnb and other third-party sites.
Building a Direct Booking Platform
Having your own website not only gives you control but also allows potential guests to connect with your brand on a personal level. With SEO and a direct booking platform, Upstate Collective ensures they’re found by guests who are searching for that perfect Hudson Valley getaway—without relying on third-party sites.
Here’s what we focused on:
Relying solely on platforms like Airbnb limits your control and visibility. What if Airbnb shut down tomorrow?
Although the site is currently a one-pager, it’s designed with room to grow as their business expands. This project is a perfect example of how a short-term rental can benefit from having its own dedicated website. I’m thrilled with how it turned out, and I can’t wait to see where it goes next!
The Result?
Explore Upstate Collective’s Website
